Living Beyond Cancer

Thoughts, information, and tidbits
from Sonny Rose

21st Apr, 2010

The Commercialization Of Cancer

Have  you spent many hours reading and researching blogs, websites, and pages filled with claims on how to cure and prevent cancer? It takes a fine tooth and sensitive comb to sort through the jargon and find the gems that are hidden beneath the glossy covers and images.

There are many reputable businesses that offer products, which have been documented and well researched.  Many people with cancer find support and are greatly benefited by wonderful  healing programs that are facilitated by experienced professionals.  I honor and respect those who have turned their cancer experience into effective initiatives.  This personal power ignites a global fire needed to burn through the status quo and find a cure for cancer.

It seems, though, that many people are jumping on the cancer wagon, trying to capitalize on the cancer experience, by taking advantage for the sake of capitalism.  Researching the web, one can find a multitude of healing programs that declare cancer can be cured,  simply by changing your beliefs?  Or what about the proclamations that a nutritional supplement cures and prevents cancer?  How does this affect us?  Often, the ways in which  products and messages are promoted,   generate the idea that we are totally responsible for our cancer.  Sure,  having a positive attitude, living a life with less stress and eating healthy foods  is important in order for our immune system to function optimally. The diagnosis of cancer is frightening for most of us, and we are vulnerable. We look for  support and answers to guide us during and after the cancer journey.  The objection is directed at those who take  advantage of the vulnerability of others.

“If I have been of service, if I have glimpsed more of the nature and essence of ultimate good, if I am inspired to reach wider horizons of thought and action, if I am at peace with myself, it has been a successful day.” Alex Noble

There is a difference between selling and serving.  The intention to serve others, is an intention borne out of honesty and purity,  deepening and expanding the healing experience for all.  The difference is in how we hold our intention and how that intention serves the greater good.  When we are in the selling mode, we become insensitive to what we are saying, in regards to how this might sound to someone who is struggling with cancer and living in fear.  We distance ourselves from the moral conflicts, and focus on the outer  excitement of building a business and making money. The objective is lost in the neediness to make a buck.  The commercialization of cancer,  from this perspective, is an assault on our Spirit,  at the expense of integrity and the shared value for social contribution.  We compromise not only ourselves, but those we claim to help.

Your  opinions and comments are welcome.


Responses

I like your quote,”Cancer opens the door for you to transform your life and learn to live it more fully; with joy, purpose, and power.”

” The commercialization of cancer, from this perspective, is an assault on our Spirit, at the expense of integrity and the shared value for social contribution.”

Commercialization! This reminds me… Everytime a woman takes a mammogram, she not only opens herself to possible metastasis of existing tumors, and radiation that causes cancer, she is waiting and fearing that she may have cancer till she gets to see her mammo “x-ray”. And for every mammogram “x-ray” sheet taken, some big corp. is laughing all the way to the bank.

Hence, the disappointment that mammograms do not work on younger women (reality is mammograms have a high percentage in giving false positives). A lump may not be cancerous, but they are still advised to have it/them surgically removed.

Making money – even if tied to cancer – does not have to be unethical. It’s honorable if it’s ethical. It’s dishonest if unethical.

Hi Kelly,
Thank you for your honest and thoughtful comments.

Sonny

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